Giveaway: Becky Robinson’s book “Reach”
If you’re anything like me, you probably think about how to reach more people with your work.
How to get your message and your insights to your ideal readers.
How to help the right people find your book.
Maybe you even think about this a lot. (Am I the only one who might be a tad bit obsessed with this question?)
If this sounds like you, you’ll want to read Reach: Create the Biggest Possible Audience for your Message, Book, or Cause, by Becky Robinson.
In this book, Becky dives deep on what it takes to achieve the greatest possible influence for your book. She shares a framework to cultivate followers that requires four commitments: value, consistency, longevity, and generosity. She helps us understand why email lists and websites are critical pieces of any author’s platform.
And, in perhaps my favorite chapter (Chapter 7: Content, Your Flexible Asset), Becky walks us through a detailed example of how she might take one 750-word article and spin it into 51 different pieces of content which could be shared in many ways and places, thus expanding the reach of her original article and bringing her message to countless additional people. (Flip to page 111 of Reach if you want to get right into this powerful example.)
I asked Becky why she wrote this book and why it’s helpful for nonfiction authors. "When we choose to show up online to share value with others, we create the biggest possible opportunity for our work to have an impact in the world," she said.
And isn’t having an impact what this is all about?
It is, after all, why I love working with nonfiction authors: Because I believe in the power of nonfiction books to change the world.
If you do, too, I hope you’ll enter our giveaway for a signed copy of Becky Robinson’s book, Reach.
As for me, I’ll be pulling up my Notion board — and maybe even grabbing a pen and some old-fashioned sticky notes — and revisiting chapter 7. I know I have a ton of content I could be using and reusing to help me reach my audience more effectively.
Next Steps
Enter the Reach giveaway (closes at 12:00am PT December 14, 2024)
Listen to my discussion with Becky on her Book Marketing Action Podcast
Watch the Reach book trailer
Check out my free resources for nonfiction & memoir authors
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[ Free Learning: Crash Course for Nonfiction Authors ]
